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INTRODUCTION
Welcome! Inside this course you will learn how to setup and run an e-commerce online store. This material is especially useful for artists but can be applied to other types of products as well.
There is a lot of information inside! The modules will open on a weekly basis, a new module each week. This serves two purposes; it keeps you from being overwhelmed with the material and it prevents you from jumping around from topic to topic. It will help you stay focused on the topic for that week.
This is a live class! That means it’s beneficial for you to be present at the live meetings. Student interaction is one of the best parts of a live class. So do try to make the live meetings. However, we all know that things come up so if you miss a class, you can always view the recording.
Each week we will cover a specific topic. I will give a 30-45 minute lecture with a live screen recording from my computer. We will have plenty of time for Q&A after the lecture. Then you will have homework from each module each week. Some topics will require more homework than others, but go at your own pace. Remember, you have access to this material forever. So there’s no rush.
You will have access to me on a regular basis. I’ll be in and out of the Facebook group, you can reach out by email and you can even text me! More on that in our first meeting.
Without further ado, let’s get to the overview of what’s included in this course!
OVERVIEW
Week 1 - What is e-commerce? Store and platform discussion. Product discussion. Customer definition. Vendor definition.
Week 2 - Setup your Shopify trial account. Setup your vendor account. Profit margin and cost analysis.
Week 3 - Shopify Vendor settings. Product availability. Working with collections, tags and product types.
Week 4 - Shopify Store Structure. Set up your domain. Facebook business page. Connect Shopify to Facebook and Instagram.
Week 5 - Understanding your Shopify store structure. URL, tax ID, email, shipping. How to grow an email list. Create your first product. Product photos, product description.
Week 6 - Working with images. Photoshop tutorial. Pixlr and Gimp.
Week 7 - Troubleshooting Images. Social media. Google shopping ads.
Week 8 - Analytics. Facebook Ad Manager. Facebook Pixel. Instagram ads.
Week 9 - Plan your launch. Mailchimp integration. Newsletter setup. Email Funnel.
Week 10 - Recap. Launch your store. Share your products.
Copyright Notice
All of the content contained in this course, and indeed, on this site is mine and cannot be used or sold anywhere else. As you all know, content theft is a real problem that we live with, but I hope that you will respect my copyright. I love my students and appreciate your trust in me. Likewise, I hope you will appreciate all of the hard work and expertise I put into all of my classes. Thank you. 💜