Module 10 - Open Your Store
Putting It All Together
You did it! The day has come to open your store and welcome your customers. This module is a recap of everything we’ve covered as well as a list of what you need to check before you flip that Open sign over!
Get your “coming soon” page ready and ask for emails. As long as your store is password protected you have an automatic “coming soon” page. Just open your store, go to “customize” and drop down “pages.” You will see “password page.” Customize your password page by using the left menu.
Check the links in your store. Module 5.
Be sure your domain name is correct and working. Check it in an incognito window. Follow this link and learn how to go incognito.
Check all the links in your store from an incognito window.
Check your store on mobile and in a browser different from the one you ordinarily use.
Make a test order. Module 4.
You’ve probably done this already. If not do it right away! It’s not a good idea to open your store until you have actually ordered something from your vendor and received it.
Also go through a test (bogus) order to see what your customer experiences with notifications, etc. For complete details on creating a test (bogus) order see this Shopify help page.
Make sure your products are available. Module 3. Be sure you have the correct sales channel chosen for each product and collection.
Check your store for typos. This is called content review and it’s best done backwards. In other words, start reading at the bottom of the paragraph or end of the sentence. You’ll find typos easily if you read the content in reverse.
Make sure all of your images are optimized. Module 6. Your store will load faster and customers won’t click away. You can use the app from Hextom for Bulk Edit
Check your meta tags. Module 3.
Are the meta tags and SEO correct for all of your products? Is your store meta information correct? To set up the meta tags for your store go to “preferences.”
Double check your product URLs. Are they too long? Here’s a great blog post by Neil Patel all about SEO and URLs.
To set up the meta tags for products go to each product page and scroll down.
Review all of your store settings. Module 4. This includes taxes, shipping, and legal. Double check your payment processor. Make sure your billing (how you pay Shopify) is set up properly. Make sure all notifications settings are properly formatted and set appropriately.
Check your newsletter widget. Module 9. Make sure your newsletter widget is placed. Review how to export your customers to MailChimp.
Check your ad settings. Module 7 and 8. Make sure your ads are set to run, have been approved and you have plenty of budget to run them for the period of time needed. Review Modules 7 and 8, Google Shopping Ads and Facebook Ads.
Set up your social media posts. Create and save several social media posts. Use Canva, Adobe Spark or another resource to create posts for social media. A few days before you are ready to open your store start your social media campaign.
Remove your password and open your store! You’ve done all the hard work, now open your store and get ready for the orders.
Download the Final Launch Plan
There is no video this week but there is a nifty Certificate that you can download!
Thank you so much for your hard work! Please continue to reach out to me via the Facebook group with any questions you may have.
Good luck with your new store!